Marketing Lead

Stockport, Greater ManchesterFull-time | Office-based | Driver

The Role

We’re looking for a hands-on Marketing Lead to take ownership of marketing across a small group of companies operating in homecare, healthcare training, recruitment and tech.

This is a broad, practical role. You’ll set direction, run campaigns, own performance and reporting, and make sure marketing activity delivers leads and results.

You’ll work closely with a Digital Marketing Executive, acting as the strategic lead while remaining involved in execution where it matters.

The role is for someone who enjoys variety, responsibility, and making decisions.

Key Responsibilities

- Own marketing strategy and priorities across multiple brands

- Plan and run campaigns across paid, organic, content and email

- Own reporting, analytics and insight (GA4)

- Track performance across CPC, SEO, content and lead generation

- Translate data into clear recommendations for the business

- Lead SEO strategy and content direction

- Write and sign off key copy (websites, campaigns, lead magnets)

- Oversee paid campaigns and budget performance

- Brief and prioritise work for the Digital Marketing Executive

- Act as the main marketing contact internally

What We’re Looking For

Essential

- 3–5+ years in a hands-on marketing role (agency or in-house)

- Confident using GA4 and reporting on performance

- Strong campaign thinking and commercial judgement

- Excellent writing and editing skills

- Experience working across multiple channels and brands

- Comfortable using WordPress, Asana and marketing tools day to day

Desirable

- SEO strategy experience

- Paid media experience (Google / Meta / LinkedIn)

- Experience in healthcare, training, recruitment or regulated sectors

- Podcast, video or social-first content experience

This Role Is Right For You If

- You’re creative and like owning desisions and directions

- You’re happy being both strategic and hands-on

- You enjoy variety and pace

D4 Ltd

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Marketing Lead