Search Marketing Executive (SEO)

Location: Norwich, Norfolk

Salary: Competitive basic & benefits

Overview

We’re looking for a Search Marketing Executive to take ownership of our clients organic and paid search performance. You’ll be responsible for improving visibility, driving high‑quality traffic, and generating strong leads across SEO channels.

This role blends hands‑on execution with strategic thinking. You’ll shape how our client is discovered across traditional search engines, AI‑driven summaries, and paid media platforms, using data, intent signals, and high‑quality content to maximise performance.

Key Responsibilities

SEO

Own and deliver SEO activity across product, category, and content pages.
Conduct keyword and search‑intent research, considering both traditional rankings and AI‑driven search results.
Optimise on‑page SEO including metadata, headings, internal linking, and content structure.
Support content optimisation for AI search, including structured content, FAQs, entity‑led optimisation, and authoritative answer formats.
Carry out regular SEO audits covering technical health, site structure, and user experience.
Collaborate with content, product, and web teams to improve rankings, visibility in AI summaries, and organic conversion.
Monitor performance using GA4, Google Search Console, and SEO tools, turning insights into clear, actionable improvements.
Track competitor activity and emerging search trends—particularly those influenced by AI – and recommend improvements.

Collaboration & Performance

Align SEO activity with wider marketing and commercial objectives.
Support CRO initiatives to improve lead quality and conversion rates.
Take ownership of search performance within your areas, proactively identifying opportunities and issues.
Stay up to date with digital marketing best practice, platform changes, and emerging AI‑driven search behaviours.

About You

2+ years’ experience in SEO (in‑house or agency).
Confident using Google Ads, GA4, and Google Search Console.
Strong understanding of search engine ranking factors and intent signals.
Awareness of how AI‑driven search and large language models are shaping SEO strategy, with a willingness to test and adapt.
Comfortable analysing data and communicating insights to senior management.
Organised, commercially minded, and proactive.
Experience in B2B or technical products is an advantage.

We’re Interested in You If You Are:

Curious and analytical, with a strong interest in how people search, discover, and evaluate products online.
Strategic in your thinking, able to connect SEO activity to wider business goals.
Proactive and enthusiastic about learning – especially around AI‑driven search, data, and marketing technology.
Comfortable working with senior stakeholders and explaining performance, insights, and recommendations clearly.
A collaborative team player who enjoys working with marketing, product, web, and commercial teams.
Ambitious and motivated, with a desire to grow your skills and responsibilities.

What they Offer

Genuine opportunities for growth, with support for training and professional development.
Increasing responsibility and exposure as the business continues to scale.
A close‑knit, supportive, and collaborative marketing and senior management team.
The chance to help shape the future of their search and performance marketing capability – including how we adapt to AI‑driven search.

NOTE: No overseas based candidates will be considered. This is a UK based position at the client offices in Norwich, Norfolk.

Unfortunately, people requiring visa support to work in the UK will not be considered as the client is not providing any form of sponsorship.

TMS Search

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Search Marketing Executive (SEO)