St. Louis, MO

Work Model: Hybrid with on-site presence as business needs dictate

Reports to: Senior Director, Digital Marketing

About the Role:

The Senior Marketing Specialist, SEO & Web Content Management is responsible for leading and executing UniGroup’s SEO, Generative Engine Optimization (GEO), and website content initiatives across all UniGroup-owned brands. This role owns SEO and GEO content strategy while also serving as the hands-on executor within the CMS, ensuring search strategy translates into high-quality, optimized web experiences.

This position blends deep SEO and GEO expertise with strong WordPress execution skills, including building and maintaining pages using Gutenberg blocks and reusable patterns. You will partner closely with Brand, Creative, Marketing Technology, Analytics, IT, Sales, Operations, and business leaders to ensure content and search strategies support business goals, customer experience, and operational realities.

What You’ll Do:

SEO and GEO Strategy

Define and execute SEO and GEO strategy across all UniGroup-owned brands and digital properties
Establish priorities, performance goals, and execution plans with a strong emphasis on content and on-page optimization
Monitor search algorithm updates, SEO trends, and AI-driven discovery changes to inform strategy
Identify growth opportunities by analyzing user intent, search behavior, and content performance

Content Strategy and Execution

Develop and execute SEO-driven content plans aligned to user intent, customer journey stages, brand standards, and operational considerations
Create SEO- and GEO-informed content outlines, templates, and briefs
Write, edit, and optimize web content as needed to support priority initiatives
Lead content refresh and optimization efforts based on performance data, keyword trends, and evolving user intent

WordPress CMS Ownership

Build, update, and maintain website pages using WordPress with Gutenberg block-based editing
Leverage reusable blocks and patterns to ensure scalable, consistent content execution
Ensure content implementation aligns with SEO, GEO, accessibility, UX, and brand standards

Cross-Functional Partnership

Partner with Sales, Operations, and business owners to ensure content accurately reflects services, capabilities, and market realities
Support go-to-market initiatives, campaigns, and priority programs with SEO- and content-aligned web execution
Serve as a central point of coordination for SEO and content inputs across cross-functional initiatives

Technical SEO and Site Health

Surface recommendations related to technical SEO, site performance, and accessibility based on content and search analysis
Partner with Marketing Technology and IT on site architecture, metadata, internal linking, schema, and site enhancements
Support site updates, migrations, and template changes by providing SEO and content requirements and validation

Measurement and Optimization

Monitor SEO and content performance using tools such as Google Analytics, Google Search Console, and enterprise SEO platforms
Track KPIs including traffic quality, rankings, engagement, AI visibility, and conversion performance
Translate insights into prioritized recommendations for ongoing optimization

What We’re Looking For:

Required Qualifications

Bachelor’s degree in Marketing, Business, Information Technology, or a related field, or equivalent relevant experience
5+ years of experience in SEO, web content management, or digital marketing roles
Demonstrated ownership of SEO strategy combined with hands-on CMS execution

Preferred Skills and Experience

Strong hands-on experience with WordPress, including Gutenberg blocks and reusable patterns
Deep understanding of SEO fundamentals, search intent, and content optimization best practices
Familiarity with Generative Engine Optimization and AI-driven search behaviors
Experience collaborating with cross-functional teams including Marketing, IT, Sales, Operations, and business leaders
Strong analytical skills with the ability to translate performance data into actionable recommendations
Highly organized and comfortable operating in a fast-paced, multi-brand environment

About UniGroup:

UniGroup is a transportation cooperative that owns and supports the United Van Lines and Mayflower brands. We partner with a nationwide network of agents to deliver household goods and specialty logistics services across the United States and internationally. Our cooperative model emphasizes collaboration, shared success, and long-term relationships with our agents, customers, and employees.

Benefits and Total Rewards:

UniGroup offers a comprehensive benefits package designed to support your health, financial well-being, and work-life balance, including:

Medical, dental, and vision insurance
401(k) with company match
Paid time off and paid holidays
Hybrid work flexibility
Paid parental and family leave
Employee assistance and wellness programs

Work Authorization

Candidates must be legally authorized to work in the United States on a permanent basis. UniGroup is unable to provide visa sponsorship or employment authorization support now or in the future.

We foster diversity, in part, by imposing a strict policy of non-discrimination. Employment decisions are made without regard to race, color, ethnicity, national origin, sex, sexual orientation, gender identity, age, religion, disability, veteran or military status, genetic information or other status protected by the law.

We value the unique skills and experiences that veterans and separated service members bring to our workforce. While serving our country you have gained skills such as leadership, flexibility, and agility, which will help to make you successful here. We are dedicated to supporting military families and ensuring that we provide a welcoming environment for our country’s heroes. We hope you consider joining the UniGroup family.

UniGroup is committed to the full inclusion of all qualified individuals. As part of this commitment, UniGroup will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact careers@unigroup.com.

UniGroup, C.A.

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