Jobs search

SEO and Content Manager

CB1 Medical • Full-time • Remote (Leicester, ENG, GB) • 1w ago

Remote-first (UK based only)

Quarterly team meet-ups (moving to monthly - typically Leicester or London)

£40-45k + performance bonus

Full time role (would consider 0.8 FTE)

About CB1 Medical & CB1 Pharmacy

CB1 Medical and CB1 Pharmacy are among the largest and fastest-growing private medical cannabis providers in the UK.

Clinician-founded and clinician-led, we combine regulated healthcare excellence with health-tech innovation to deliver outstanding patient experiences at scale. We are consistently recognised as:

One of the most affordable medical cannabis clinics in the UK
The highest-rated clinic by patient reviews (Google)
One of the most operationally efficient, with digital-first access to patient records and prescribing workflows

As we scale, organic growth and content-led authority are critical to acquiring and educating patients responsibly.

The Opportunity

We’re hiring a Content & SEO Manager to take ownership of organic acquisition through search-led content.

This role is about building a scalable, compliant content engine that drives qualified traffic, supports patient education, and feeds multiple channels (SEO, email, social, paid).

This is not a “blog-for-the-sake-of-it” role. It’s about intent, structure, authority, and outcomes.

Consider how content performs across both traditional search (SEO) and emerging discovery platforms, including generative AI-driven search, and adapt structure and format accordingly.

This role is ideal for someone who:

Thinks in search intent and patient questions, not just keywords and traffic
Enjoys building structured, scalable content systems rather than one-off blogs
Is comfortable working in regulated environments and collaborating closely with clinicians and compliance
Is interested in how search and content are evolving, including the impact of generative AI on discovery and visibility.

What You’ll Be Responsible For

SEO Strategy & Execution

Own keyword research, intent mapping, and content prioritisation
Define and maintain site structure, internal linking, and page hierarchies
Optimise existing pages and create new high-intent content to drive eligibility form submissions

Content Creation & Planning

Produce and manage content across:
condition and treatment pages
educational articles and blogs
FAQs and evergreen resources
Build and maintain a clear editorial calendar aligned to growth priorities

Multi-channel Content Enablement

Supply content to support:
- monthly email newsletters
- lifecycle and educational email journeys
- organic social content
- paid creative and landing page messaging

Performance & Optimisation

Track performance of content against traffic, engagement, and conversion metrics
Continuously refine content based on search performance and patient behaviour
Work closely with paid and lifecycle teams to reuse and amplify high-performing content

Compliance & Collaboration

Work within healthcare and advertising regulations
Collaborate with clinicians, compliance, and marketing colleagues to ensure content is accurate, responsible, and patient-first

What We’re Looking For

Essential

2 - 5+ years’ experience in SEO and content marketing
Strong understanding of keyword intent, on-page SEO, and content structure
Ability to write clear, credible, patient-friendly content
Comfortable using data to prioritise and optimise content
Organised, curious, and proactive.

Desirable (but not required)

Experience in regulated, restricted, or policy-sensitive categories.
Exposure to healthcare, pharmacy, or health-tech.
Experience working closely with dev teams.

Why Join CB1?

Ownership of a core, compounding growth channel
Opportunity to build authority in a fast-growing, clinically credible space
A team that values quality, compliance, and outcomes over volume
The chance to shape how patients discover and understand medical cannabis at scale

Job Type: Full-time

Pay: £40,000.00-£45,000.00 per year

Benefits: