SEO Specialist Location: Chesterfield, Derbyshire (On-site only) Salary: £32,000 - £38,000 DOE Type: Permanent, Full-time Sector:Home Improvement My client is an established UK organisation operating in the home improvement and accessibility space, with a strong national presence and a clear focus on delivering high-quality, service-led solutions. They're now looking to bring in an experienced SEO Specialist to take full ownership of organic search performance across the business. This is a hands-on role with genuine responsibility, where you'll plan, execute, and optimise SEO activity end-to-end rather than acting as a supporting function. You'll be trusted to shape and deliver the SEO strategy, working closely with the wider marketing team to drive qualified enquiries, improve rankings for priority service and location terms, and build a scalable content engine that supports long-term growth. The focus is on sustainable performance, strong foundations, and measurable commercial impact. This role would suit an SEO professional who is comfortable owning outcomes, making data-led decisions, and operating autonomously in an on-site environment. You'll be confident working across technical SEO, content, and performance reporting, and able to translate insight into practical action. SEO SPECIALIST ROLE: Own and execute the full SEO strategy across technical, on-page, content, and ethical off-page activity Build and maintain a prioritised SEO roadmap aligned to commercial goals Conduct keyword research, mapping, and SERP analysis across services and locations Lead technical SEO activity including crawlability, indexing, Core Web Vitals, internal linking, schema, redirects, and canonicals Create clear content briefs for blogs, guides, service pages, and locat