This is a hybrid role with a minimum of three days in the office per week.

At Cotswold Outdoor Group, the outdoors isn't just where we work, it's who we are. Every day, our head office teams play a vital role in helping people get outside, explore more, and experience the world around them.

We're looking for a SEO Executive to join us on that journey. This role is about more than just day-to-day responsibilities, it's about shaping how we inspire our customers, support our stores, and grow our community of adventurers.

We're currently based in Kemble but will be moving to central Swindon in Spring 2026 - just a short walk from the train station and the new bus boulevard. It's an exciting next step in our adventure, and a chance for you to be part of it from the very start. You can take a look at our new location here: 1 Newbridge Square, Swindon.

About Us

We believe life's better when it's lived outdoors. From hiking and wild swimming to simply stepping away from the screen, nature helps us feel alive.

At our head office, every role helps make those adventures possible. Whether it's shaping our systems, supporting our teams or driving key initiatives, you'll play a vital part in helping people get outside and explore more.

We're part of the Cotswold Outdoor Group, including Runners Need and Snow + Rock, offering trusted brands, expert advice, and a commitment to protecting the planet.

Whether it's your first step or your next move, you'll find opportunities to learn, grow, and be part of something bigger.

What You'll Be Doing

Carrying out keyword research and identifying SEO opportunities across the site
Optimising on-page SEO, including metadata, copy, internal links and image alt text
Running technical SEO audits and raising development tickets for fixes
Monitoring organic performance and producing insight-led reports
Tracking competitor activity and search engine results page trends to spot risks and opportunities
Improving internal linking structures to support site performance
Working with Merchandising and Buying teams to deliver SEO-ready campaign pages
Supporting SEO testing across content, templates and user experience

We're Looking For Someone Who

Brings hands-on SEO experience, ideally within ecommerce or multi-site environments
Understands core technical SEO principles and their impact on site performance
Is confident using SEO and analytics tools to monitor performance, troubleshoot issues and report on outcomes
Communicates clearly and collaboratively
Is comfortable working with data in Excel or Sheets and has a basic understanding of HTML and CMS templates
Has experience using AI-powered SEO tools and can critically assess their outputs

What You'll Get From Us

Joining our team means more than just getting paid a salary, it's about being part of a workplace that values you, your growth and your wellbeing.

You'll Enjoy

Starting salary of £30,000 with a yearly bonus of up to £1,530
Hybrid working options to support your work-life balance
33 days holiday allowing you to recharge and explore the outdoors
Staff discounts of 40-60% across our full range of outdoor brands
Savings on everyday essentials including groceries, travel, fitness, and entertainment through our perks hub

Everyone's welcome

We welcome applications from all genders, backgrounds, and experiences. Diverse teams make us stronger, helping us learn, grow, and create a place where everyone belongs.

We want to hear your voice so encourage you to write your own application and use AI tools sparingly. We're looking for honesty, authenticity, and a real sense of who you are. Applications that feel generic or AI-generated may not stand out.

This advert may close early if we receive a high number of applications, so don't wait too long to apply.

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SEO Executive

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