Job Title
SEO Lead (US Market, SaaS & EdTech) – Learntastic
Job Loaction: Remote
About Learntastic
Learntastic is a SaaS-enabled learning platform focused on professional and compliance-driven education. Organic growth is a critical acquisition channel, and SEO plays a strategic, revenue-impacting role in our US expansion.
Role Overview
We’re hiring an SEO Lead who owns organic growth end-to-end — strategy, execution, team leadership, vendor management, AEO (Answer Engine Optimization), and high-quality backlink acquisition.
This role goes beyond traditional SEO. We want someone who understands how search is evolving across Google, AI answers, and knowledge-based discovery, and can build authority, not just rankings.
Key Responsibilities
SEO Strategy & Execution
- Own Learntastic’s SEO strategy for the US market
- Drive organic growth across:Course pages
- Category & hub pages
- Blogs, guides, and evergreen resources
- Focus on search intent, buyer readiness, and conversions
- Lead on-page, technical, and off-page SEO initiatives
- Build SEO roadmaps tied to business KPIs
AEO (Answer Engine Optimization)
- Optimize content for AI-driven and answer-based search (Google SGE, featured snippets, FAQs, AI summaries)
- Structure content to win:Featured snippets
- “People Also Ask”
- AI-generated answers
- Work closely with content teams to create clear, authoritative, citation-worthy content
- Ensure Learntastic becomes a trusted source in its education/compliance domains
Backlinking & Authority Building
- Own backlink strategy focused on quality, relevance, and authority
- Acquire links through:Digital PR
- Content partnerships
- Editorial placements
- Resource link building
- Evaluate backlinks based on business value, not vanity metrics
- Avoid spammy or risky link practices
- Track link performance and impact on rankings and conversions
Team Management
- Lead and mentor internal SEO team members
- Set priorities, review output, and maintain quality standards
- Build scalable SEO processes, documentation, and workflows
Vendor & Agency Management
- Manage external SEO agencies, backlink vendors, and content partners
- Brief vendors clearly with goals, guidelines, and success metrics
- Evaluate vendor ROI and decide what to outsource vs keep in-house
- Ensure timelines, quality, and compliance are met
Reporting & Optimization
- Track performance using GSC, GA, Ahrefs/SEMrush, and related tools
- Translate data into insights and action plans
- Report clearly to leadership with a focus on outcomes, not just metrics
Required Experience & Skills
- Proven experience as an SEO Lead / SEO Manager for US-market SaaS, EdTech, or B2B platforms
- Strong team management and vendor management experience
- Demonstrated success with:AEO / answer-based search optimization
- Backlink strategy and authority building
- Deep understanding of:US search behavior
- SaaS & EdTech funnels
- Content-led SEO growth
- Hands-on experience with technical and on-page SEO
- Strategic mindset with strong execution capability
Nice to Have
- Experience in compliance, certification, or professional education domains
- CRO or funnel optimization experience
- Experience scaling SEO teams and multi-vendor setups
This is a remote opportunity
